I am knitting a men's beanie using this yarn and it is great! the pattern is Brett Parker's Duo and it can be found on Ravelry at http://www.ravelry.com/patterns/library/duo-2
The yarn is PERFECT for this pattern. It has a great drape and is soft enough to be comfortable but not so soft that it seems feminine.
This yarn is manly enough for a man's scarf or hat, but soft and warm enough to be an everyday accessory all winter long. Looking at the picture, I thought it would be difficult to knit with, but it wasn't at all! As you work with the yarn it gets softer, but still keeps that manly rough look.