A plush, microfiber chenille you won't be able to keep your fingers from feeling, it is no wonder they call it Touch Me! This luxuriously scrumptious yarn is ideal for dressy scarves, classy cowls, stylish slouch hats and so much more! On top of being incredibly soft, Touch Me also has a Stitch Red color! For every ball of Stitch Red Touch Me you purchase (color 3600 Bold Red), Muench will contribute 5 percent of their profits to the Foundation for the National Institutes of Health in support of The Heart Truth® and women's heart health education and research.