Reno, Nevada -- February 11, 2022--An Olympic gold medal win for Lindsey Jacobellis is a win for crochet and Jimmy Beans Wool.
Jacobellis' involvement with the Jimmy Beans Wool and Red Heart Yarn's Stitch Mountain campaign from 2012 was mentioned in a recent People Magazine article.
The article highlighted a Facebook Post from the company, which featured Jacobellis modeling several Stitch Mountain projects. Most of which are still featured on Jimmy Beans Wool free pattern page. Jacobellis partnered on the campaign to honor the art of crocheting, which is also one of her "favorite crafts."
"I can't believe a decade later this campaign has come full circle," said Laura Zander, CEO of Jimmy Beans Wool. "It's amazing to see Lindsey not only win gold but also to do so after so many years of competing! We love that she's a crocheter, too. She helped us highlight crochet and the fiber industry back then and we're thankful it's coming back into the spotlight today! It's a win-win for everyone involved."
In addition to Stitch Mountain, Jimmy Beans Wool and Red Heart Yarn sponsored Team USA in the 2012 Olympics.
For more information, contact: Julia Moreno, Jimmy Beans Wool, 775-827-9276 or firstname.lastname@example.org.
About Jimmy Beans Wool: At the downturn of the dotcom boom, former Silicon Valley engineers Laura and Doug Zander moved to the mountains and opened up a tiny yarn shop in Truckee, California. Jimmy, as Laura is lovingly known, sold coffee alongside the wool (hence the Beans in the name) and Jimmy Beans Wool was born. In 2004, the company settled down in Reno, Nevada where they currently reside today. They occupy an expansive 20,000 sq. ft. warehouse, are considered one of the country's leading destination yarn shops, employ 35 team members, and have built a loyal following and impressive online presence. Along with yarn, Jimmy Beans also provides consumers the most innovative crafting products and accessories, recently acquiring Madelinetosh and della Q, two beloved companies amongst knitters, crocheters, and makers. Jimmy Beans will continue to develop products under their patent pending Jimmy's SmartStix, plus hooks, needles, and notions.