The event will also be celebrating the launch of Reno Rafter 7, the company's first ever truly-local yarn created in collaboration with the University of Nevada, Reno's College of Agriculture, Biotechnology & Natural Resources (CABNR).
Rafter 7 Sheep, the namesake of the new yarn, were developed by CABNR and raised and bred in Eureka, NV. The company teamed up with local knit designers to create a collection of projects showing off the brand new fiber.
The all-day event will feature a variety of planned activities for customers including:
- Swag bags for the first 200 guests
- Zander will chat about Jimmy's Journey over the last two decades at 11 a.m. PST
- Guided tours through the new warehouse
- Meet & greet with crafting teachers, who will be scheduling special classes for Jimmy Beans customers in the near future
- A raffle to win a della Q bag stuffed with goodies
- The famous JBW claw machine will be back and filled with prizes of yarn & notions
- Free learn to knit and crochet classes throughout the day
- Three Madelinetosh mini skeins (retail value of $24) will be included in all orders made by customers who purchase at least $50 worth of Madelinetosh yarn (please note: mini skeins will be included in orders while supplies last)
- An in-store exclusive 'Nevada Bundle,' available only that day, which includes yarn in two colors inspired by the state's unique landscape, stitch markers, and a free pattern
- Visits from local dyer Arkaik Fibres
- A local food truck providing refreshments and food
For more information, contact: Julia Moreno, Jimmy Beans Wool, 775-827-9276 or email@example.com.
About Jimmy Beans Wool: At the downturn of the dotcom boom, former Silicon Valley engineers Laura and Doug Zander moved to the mountains and opened up a tiny yarn shop in Truckee, California. Jimmy, as Laura is lovingly known, sold coffee alongside the wool (hence the Beans in the name) and Jimmy Beans Wool was born. In 2004, the company settled down in Reno, Nevada where they currently reside today. They occupy an expansive 20,000 sq. ft. warehouse, are considered one of the country's leading destination yarn shops, employ 35 team members, and have built a loyal following and impressive online presence. Along with yarn, Jimmy Beans also provides consumers the most innovative crafting products and accessories, recently acquiring Madelinetosh and della Q, two beloved companies amongst knitters, crocheters, and makers. Jimmy Beans will continue to develop products under their patent pending Jimmy's SmartStix, plus hooks, needles, and notions.