Reno, Nevada -- October 10, 2019 - Jimmy Beans is taking a deep breath to blow out the candles for a special occasion - it's been one year since introducing the Namaste brand into the family. Namaste is a brand which produces luxury bags and accessories for makers of all creative backgrounds.
Since then, the new Namaste design team has reached creative nirvana by combining classic designs with an entirely new collection of functional, chic bag styles and cool accessories in an array of colors. The new Maker's Backpack and Train Case are favorites amongst some of the top knit, crochet, and all-around making influencers.
"Namaste had a loyal customer base, so we wanted to stay true to the brand and keep it all about the fresh, cool vibe of the bags. We kept some of the Namaste classics, like the Oh Snap mesh bags and Buddy Cases, but we definitely wanted to introduce some of our new pieces. From the reaction to the new collection - yay, sales are very good! - we feel really great about the response." says Namaste's owner, Laura Zander.
To kick off the fall season, Namaste has just released their latest collection, which includes the Maker's Hybrid Belt Bag that can be worn as a crossbody bag, over-the-shoulder purse, clutch, or belt bag, and the Geometry Trio, three unique accessories shaped in a circle, rectangle, and pyramid in that can be used to hold one's tools or small projects. Namaste will continue to develop and release designs on an ongoing basis.
Zander adds, "I love the design process and I am very involved in it; we take consumer feedback to heart! It is so important that we continue to design mindful products to market because knitting and making are about mindfulness. I travel to Asia where the bags are manufactured to make sure I am personally involved in seeing samples and picking out everything from hardware to purse straps."
To celebrate their one year anniversary, Jimmy Beans will be honoring its loyal Namaste community and will host a giveaway for a Namaste Geometry Zip Trio and Hybrid Belt Bag - two items from their latest collection. The giveaway will kick off on Instagram starting Thursday, October 10th, and run through Friday, October 11th. Namaste products are available at www.jimmybeanswool.com and at their Reno retail yarn shop. Products are also available at select retailers around the country.
About Jimmy Beans Wool: At the downturn of the dotcom boom, former Silicon Valley engineers Laura and Doug Zander moved to the mountains and opened up a tiny yarn shop in Truckee, California. Jimmy, as Laura is lovingly known, sold coffee alongside the wool (hence the Beans in the name) and Jimmy Beans Wool was born. In 2004, the company settled down in Reno, Nevada where they currently reside today. They occupy an expansive 20,000 sq. ft. warehouse, are considered one of the country's leading destination yarn shops, employ 35 team members, and have built a loyal following and impressive online presence. Along with yarn, Jimmy Beans also provides consumers the most innovative crafting products and accessories, recently acquiring Namaste and della Q, two beloved companies amongst knitters, crocheters, and makers. Both companies sell popular designer handbags, project totes, organizers, accessories, and more. Jimmy Beans will continue to develop products under their patent pending Jimmy's SmartStix, plus hooks, needles, and notions.