| Beatnik, B-Day Swag, & Shades For Capricorns!
You know what they say about birthdays... they're the BEST days! And in very Jimmy fashion, we've decided that when your business (that started as a tiny yarn and coffee shop, mind you!) turns 20, you don't celebrate for a day, or a week, or even a month. You celebrate for the whole freakin' year!!!
So how in the world did a tiny yarn and coffee shop turn into 20,000 square feet, three companies, two headquarters, and 70+ employees in just two decades?! Take a walk with us down memory lane!
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It's the year 2002. Jimmy and Doug are newly married, recent Truckee transplants, and software engineers in the throes of the dot com bust (yikes!). Having no idea what else to do, Jimmy decided to start creating websites for local companies. When she was flipping through a knitting magazine one day, she found an ad for Lorna's Laces, located not too far from her in Truckee, and rang her up. After a few phone calls and a lot of persistence later (Jimmy's specialty!), she sealed the deal - one Lorna's Laces website coming right up! It was then that Lorna suggested Jimmy open up a yarn shop in Truckee. There were no other LYS's around and the little town could use it! Lots of thought, all of their savings, and a tiny storefront in the Truckee Train Depot later and Jimmy (Laura's nickname) Beans (we sold coffee in 2002) Wool (I mean...) was born!
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We've come a long way since those Truckee days and much of our success is attributed to YOU! We wouldn't be where we are or who we are if it wasn't for your continued support throughout the years. We want to take this year to celebrate all of our amazing customers! Each month, our celebration will look different but you can come to expect giveaways, exclusive partnerships, custom colorways, new kits, throwback swag, in person events, and so much more!!
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Madelinetosh + Astrology = Toshstrology!
With a new year (and our 20th, at that!) comes a blast from the past: Madelinetosh Toshstrology colors are back!! We originally launched this collection all the way back in 2016 and are giggly with excitement that these limited-edition hues are being rereleased from the vault once again! Fun fact: Toshstrology was one of our biggest selling collections with Madelinetosh EVER!
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Toshstrology was then and is again an inspired collection of yarns based on the signs of the Zodiac, with gorgeous colors to match! We're starting our year-long relaunch with Capricorn (December 22 - January 19), an Earth sign associated with ambition and strength, fitting for a company turning 20, no (hehe!)?! MadTosh recreated the OG shade in a magnificent melange of forest, emerald, and gray-greens, both wintery and bright at the same time! Capricorn is available in both a speckled and a solid colorway, on Tosh's ultra coveted Tosh Vintage base - 200 yards of Worsted Weight perfection!
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These colors are super limited edition and are available exclusively from Madelinetosh for our big birthday! Collect all twelve (one released each month!) to admire OR take a step back in time and knit them together in our 2016 Toshstrology Blanket pattern, still available as a free project on our Free Patterns page!
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Friday Flashback...Remix!
Picture this! It's 2010, you've just finished uploading your ALS Ice Bucket Challenge to Facebook. You grab your brand new iPad (just released, thank you very much!), turn up Katy Perry's newest hit, "California Girls", and pull up Ravelry - one of knitting's newest online sites! That's when you see it...it's Hot Right Now! It's classic, it's warm, it's got a tweedy flair. You click into the pattern and squeal. "The Beatnik!!!"
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For half of our business lifespan (that's ten years, one decade, or an aluminum anniversary!), Berroco Yarn's Remix was a constant!
First stocking our shelves in 2010, we fell in love with the tweedy look and fiber blend of nylon, cotton, acrylic, silk and linen.
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Made of 100% recycled material from garments and knit fabrics left over from the ready-to-wear fashion industry, Remix yarn is pre-dyed, thus using less water and preventing water pollution! Not only that, it boasts a whopping 216 yards per ball of worsted weight yarn and knits up into the most interesting and complex fabric. It's exactly why we couldn't help but bring it back for our big 20th birthday (we sold out of it in 2020 but never felt whole again without it!).
Like any good remix (errr re-knit?!), we're celebrating by making what was once old new again! Allow us to reintroduce the Beatnik pullover pattern from our friend Norah Gaughan! Originally designed in Remix and released in Knitty Magazine (which is also turning 20 - happy birthday to you too, Knitty!) Beatnik is listed in 1600+ projects on Ravelry and still remains in almost 5,000 Ravelry queues. How's that for popular?!
Throughout the next three months, we'll be hosting an unofficial Beatnik KAL as we stitch together (again!) the timeless pullover in our beloved Remix yarn.
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Sip + Swag
It's customary during any celebration to grab a drink, raise a glass, and toast! We do it during the holidays, to celebrate a promotion, an engagement, a pregnancy (mocktails, anyone?!), we do it to honor those we love, and to share our excitement with the ones around us!
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To celebrate our milestone birthday, we figured what better way to honor this age-old tradition than with some drinkware featuring our original logo - a nod to where we came from and a toast to where we're going! Each Jimmy Beans Wool Birthday Mug is made in long-lasting, ceramic stoneware and holds 15 ounces of liquid. We selected this particular design because it felt warm, cozy, and perfect to pair with your latest project! We've customized these cups to include our signature Jimmy Beans Blue on the inside with our celebratory throwback logo on the outside. Fun fact - we used this logo from 2002 to 2006 before transitioning to our current logo in 2017!
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These mugs are limited edition and are gone for good once they sell out. We hope you'll carry on celebrating with us (with your new accessory, no less!) for years to come!
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Project On Our Needles!
Sam's Ranunculus Sweater
Our Bean, Sam, decided to go green with her project and we are not just talking about color! For this pullover in progress, Sam is using Berroco Remix which is made entirely out of recycled materials. This light and airy Ranunculus sweater designed by Midori Hirose was the perfect project to use this fine eco and needle friendly tweed on.
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| Please let us know what you think of our newsletter or if you have problems reading it! Questions? Comments? Suggestions? Email support@JimmyBeansWool.com And please don't forget to support your Local Yarn Shop. In addition to being an online outlet, we also have a retail location and therefore understand how important it is to be supported by our locals. You can update your notification options at any time. Jimmy Beans Wool 891 Trademark Drive Reno, NV 89521 Phone (775) 827-9276 Toll Free in U.S. and Canada (877) 529-5648 | | | | |
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