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Contrary to the headline of the article, we did not focus on the "alpha mom" or $500 sweaters. Those items did come up, but were definitely not the focus of our goals or discussion. We have gotten feedback from readers of the article saying our goals are misplaced, which leaves us in a strange spot since those are not our goals. Our goals actually are to be a household name for knitters, provide wonderful products at all price points, and consistently provide excellent service for every single order! Just thought we would clarify that in case the title seems strange - it was a bit strange to us as well... :)
Anyway, if you are interested the Fortune Small Business article is available online.
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