November, 2014: Laura Zander, co-owner of Jimmy Beans Wool, discusses how the business and social media grew together over the years. "We are now on a quest to reexamine our business, and we're asking ourselves if our approach to YouTube - to all of social media, for that matter - still makes sense. Are our videos still relevant? Are they still useful? What can we do better?" Zander says. To read the full blog post, please visit blogs.nytimes.com.