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Owner of Jimmy Beans Wool Tries to Stop a Killer! - Laura Zander & local knitwear designers take aim at heart disease with new book, Knit Red; meet and greet and book signing set for June 5th

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Reno, Nev. (May 25, 2012) - Owner of local yarn and fabric retailer Jimmy Beans Wool, Laura Zander, has authored her first book, Knit Red. To celebrate, Zander will be hosting a book signing at her store located at 1312 Capital Blvd. #103 on Tuesday June 5th from 6 - 8 pm. Joining Zander at the book signing will be local knitwear designers, Jeanne Giles, Kristen Ashbaugh-Helmreich, and Diane Soucy, and from the Bay Area, designer Ann Norling. All four of these designers have contributed to this stylish appeal to women to take care of their heart health.

Knit Red (Sixth & Spring Books, June 2012, 144pp, hardcover, ISBN 978-1-936096-42-8) is the first of its kind in the knitting industry to mix style and soul with essential heart health education for women and draw awareness to the #1 killer of women in the United States, heart disease. It features 30 eye-catching, heart health-inspired red garment and accessory patterns from celebrity designers including Deborah Norville, Jared Flood, Norah Gaughan, Debbie Bliss, Kim Hargreaves, Nicky Epstein and more who also share their personal experiences with heart disease and tips on how they stay heart healthy. A section of the book is dedicated to heart-healthy living with information, tips, resources and recipes supplied by the U.S. Department of Health and Human Services Office on Women's Health, National Heart Lung and Blood Institute (NHLBI) and NHLBI's campaign--The Heart Truth®. A bonus pattern for a knit version of The Heart Truth's Red Dress logo, the "Mini Red Dress," is also included.

"Heart disease is the number one killer of women in the United States and the Needlearts industry is made up of 98% women, so we need to draw attention to this deadly illness and help make the fiber community and women everywhere aware of their risks and informed on how to lead healthier lives," said Laura Zander. "What better way to do this than with a gorgeous, informative book that women can enjoy and reference for years to come."

Knit Red is one of many unique Stitch Red products created by numerous manufacturers and designers in the Needlearts industry to raise awareness of heart disease in women. The book will retail for $19.95 and a portion of its proceeds will benefit the Foundation for the National Institutes of Health in support of The Heart Truth®, a national awareness campaign for women about heart disease, sponsored by the NHLBI.

Copies of Knit Red, as well as the yarns used to create the patterns in the book, will be available for purchase during the book signing. Books are also now available at Jimmy Beans Wool's retail location and online at www.JimmyBeansWool.com. For more information about the book signing and/or to request an interview with author, Laura Zander, or any of the designers please call 775-857-1320, email kaity@jimmybeanswool.com or visit http://stitchred.com/knitRedBook.asp.

Knit Red Featured Designers
Debbie Bliss, Nicky Epstein, Jared Flood, Kieran Foley, Norah Gaughan, Jeanne Giles, Tanis Gray, Cornelia Tuttle-Hamilton, Kim Hargreaves, Sarah Hatton, Kristen Ashbaugh-Helmreich, Kit Hutchin, Lindsey Jacobellis, Daniela Johannsenova, Andrea Jurgrau, Barry Klein, Maie Landra, Cecily Glowik MacDonald, Deborah Newton, Ann Norling, Deborah Norville, Melissa Morgan-Oakes, Michele Rose Orne, Iris Schreier, Diane Soucy, Debbie Stoller, Martin Storey, Amy Swenson, Ysolda Teague and Barbara Venishnick.

About Jimmy Beans Wool
Jimmy Beans Wool is a local online yarn and fabric retailer offering knitters, crocheters and sewers worldwide a comprehensive selection of the finest yarns and fabrics along with the latest fashion trends. As a market leader in its multi-billion dollar industry, Jimmy Beans Wool takes an innovative, unparalleled approach to marketing. It is the first-ever official yarn, knitting and crochet supplier to U.S. Snowboarding and U.S. Freeskiing and is responsible for the national industry-wide Stitch Red campaign against heart disease in women. The store has been awarded an excellent rating from StellaService for its outstanding customer service reputation and has been named three times to the Inc. 5000, Inc. Magazine's List of Fastest Growing Private Companies in the U.S. It has also been featured on CNN, NPR, Forbes and in the New York Times.

About Vogue Knitting & Sixth&Spring Books
Vogue Knitting is the flagship magazine of SoHo Publishing Co. For thirty years, Vogue Knitting has set the bar for knitting, working with the biggest and most talented names in fashion today. Led by Editorial Director Trisha Malcolm, Vogue Knitting is published five times per year. Sixth&Spring Books, the book publishing imprint of SoHo Publishing, publishes approximately 20 new knitting, crochet, sewing, crafts, and lifestyle titles each year, and has a backlist of more than 100 titles.

About The Heart Truth® Campaign
The Heart Truth® is a national awareness campaign for women about heart disease and is sponsored by the NHLBI, part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

The centerpiece of The Heart Truth is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action. To learn more, visit www.hearttruth.gov.

® The Heart Truth and The Red Dress are registered trademarks of HHS. Participation by Jimmy Beans Wool and Stitch Red partners does not imply endorsement by HHS/NIH/NHLBI.
 
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