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Stitch Mountain Gives Athletes and Fans of the Sprint U.S. Grand Prix at Mammoth Mountain a Lesson in Creativity - Knitting and crocheting instruction in Sampling Village links Snowsports, Fibers and Crafts

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Reno, Nev. (March 2, 2012) - What do Snowsports, fibers and crafts have in common? Stitch Mountain, a one-of-a-kind campaign that's getting athletes and others excited about being creative on and off the slopes. Spearheaded by prominent North American brand, Red Heart® yarns, and leading yarn and fabric retailer, Jimmy Beans Wool, the campaign is part of a multi-year partnership with the U.S. Ski and Snowboard Association (USSA) where Red Heart® yarns and Jimmy Beans Wool are supplying yarn, knitting and crochet supplies to U.S. Snowboarding and U.S. Freeskiing.

The two companies are hosting free knitting and crocheting lessons for athletes and event attendees at the Stitch Mountain tent in the Sampling Village at the Sprint U.S. Grand Prix at Mammoth Mountain on Friday, March 2nd and Saturday, March 3rd. The Learn to Knit and Learn to Crochet classes will take place at 2 and 2:30 pm, respectively, on both days. In addition to learning to create their own winter gear, people can pick up unique Stitch Mountain swag including yarn, patterns, needles and more - everything they need to get started on a creative, fun project.

"Yarn and skiing are two of my biggest passions and go hand-in-hand," said Jimmy Beans Wool Owner, Laura Zander. "We want to expose Snowsport enthusiasts to the connection between the two and show them how easy and fun it is to get creative in another way - whether it's making beanies, neck warmers or headbands, or learning about what fibers their favorite winter gear is made from."

The Stitch Mountain tent will be located in the Sampling Village at Mammoth Mountain and open Friday, March 2nd from 9am to 3pm and Saturday, March 3rd from 9am to 3pm. During these times, athletes and event attendees are encouraged to stop by and learn more about the Stitch Mountain campaign, preview the official Stitch Mountain yarn, patterns and more, and enjoy learning to knit and crochet.

For more information about Stitch Mountain please visit www.stitchmountain.com, email laura@jimmybeanswool.com or call 775-857-1320.

About Jimmy Beans Wool
Jimmy Beans Wool is a yarn and fabric retailer offering knitters, crocheters and sewers worldwide a comprehensive selection of the finest yarns and fabrics along with the latest fashion trends. As a market leader in its multi-billion dollar industry, Jimmy Beans Wool takes an innovative, unparalleled approach to marketing. It is the first-ever official yarn, knitting and crochet supplier to U.S. Snowboarding and U.S. Freeskiing and is responsible for the national industry-wide Stitch Red campaign against heart disease in women. The store has been awarded an excellent rating from StellaService for its outstanding customer service reputation and has been named three times to the Inc. 5000, Inc. Magazine's List of Fastest Growing Private Companies in the U.S. It has also been featured on CNN, NPR, Forbes and in the New York Times.

About Red Heart® Yarns
Red Heart® is one of the most trusted brands in yarn. For over 75 years, more people have chosen to make heirlooms using Red Heart® yarn than any other yarn. Red Heart® yarns stand for quality, largest color selection, fashion and above all else, crafted with love. Whatever your creativity calls for, you'll find it in the Red Heart® family. Explore our vast selection of yarns, booklets and free patterns for all skill levels. A little bit of love woven into every strand.
 
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