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Stitch Mountain to Make its Debut at Sprint U.S. Grand Prix at Canyons, Linking Wintersports, Fibers and Crafts - Unique campaign for expressing creativity will expose athletes and public to exciting new activities

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Reno, Nev. (February 1, 2012) - What do Wintersports, fibers and crafts have in common? Stitch Mountain, a one-of-a-kind campaign that's getting athletes and others excited about being creative on and off the slopes. Spearheaded by prominent North American brand, Red Heart® yarns, and leading yarn and fabric retailer, Jimmy Beans Wool, the campaign is part of a multi-year partnership with the U.S. Ski and Snowboard Association (USSA) where Red Heart® yarns and Jimmy Beans Wool are supplying yarn, knitting and crochet supplies to U.S. Snowboarding and U.S. Freeskiing.

The two companies are hosting a Stitch Mountain sampling tent at the Sprint U.S. Grand Prix events at Canyons Resort in Park City, UT and Mammoth Mountain, CA. There, athletes and other event attendees can learn to knit and crochet, and pick up unique Stitch Mountain swag including yarn, patterns, needles and more - everything they need to get started on a creative, fun project.

"Yarn and skiing are two of my biggest passions and go hand-in-hand," said co-owner of Jimmy Beans Wool, Laura Zander. "We want to expose Wintersport enthusiasts to the connection between the two and show them how easy and fun it is to get creative in another way - whether it's making beanies, neck warmers or headbands, or learning about what fibers their favorite winter gear is made from."

The Stitch Mountain sampling tent will be located in the sampling Village at the Canyons Resort. The tent will be open Friday, February 10th through Sunday, February 12th from 9am to 3pm. During this time, athletes and attendees can stop by and learn more about the Stitch Mountain campaign, preview the official Stitch Mountain yarn, patterns and more, and take knitting and crocheting lessons.

For more information about Stitch Mountain visit www.stitchmountain.com or call 775-827-9276.

About Jimmy Beans Wool
Founded in 2002 by Laura Zander, aka "Jimmy," and Doug Zander, Jimmy Beans Wool is a brick and mortar and Internet yarn and fabric superstore. It offers knitters, crocheters and sewers worldwide a comprehensive selection of the finest yarns and fabrics along with the latest fashion trends. Headquartered in Reno, NV, the store has been awarded an excellent rating from StellaService for their excellent customer service reputation and has been named three times to the Inc. 5000, Inc. Magazine's List of Fastest Growing Private Companies in the U.S. It has also been featured on CNN, NPR, Forbes and in the New York Times.

About Red Heart®
Red Heart® is one of the most trusted brands in yarn. For over 75 years, more people have chosen to make heirlooms using Red Heart yarn than any other yarn. Red Heart yarns stand for quality, largest color selection, fashion and above all else, crafted with love. Whatever your creativity calls for, you'll find it in the Red Heart family. Explore our vast selection of yarns, booklets and free patterns for all skill levels. A little bit of love woven into every strand.
 
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