Hollywood Goes Green!

RENO, NV, September 30, 2007: Surprise! Hollywood's Biggest Stars Insist on ORGANIC Yarns!

They drive hybrid cars and crusade for environmental causes. Now Hollywood A-listers are adding other "green" credentials to their resumes, knitting, with organic yarns. And it's not just the ladies - the guys are into it too.

"I was pleasantly surprised how many men were into knitting," says Laura Zander, owner, Jimmy Beans Wool.

Zander attended last months pre-Emmy Celebrity Swag Suite at the Sofitel Hotel in Beverly Hills, where she inspired the likes of Kevin Sorbo (Hercules), Christian Clemenson (Boston Legal), Ernie Hudson (Desperate Housewives), Hal Sparks (Talk Soup), Judd Nelson (Suddenly Susan), Scott Baio (45 and Single) and Christopher McDonald (Happy Gilmore) to take time out to knit a row of an organic pink scarf project. The scarf is currently up for auction at www.clothesoffourback.org. The pattern is also for sale at www.JimmyBeansWool.com.

Here's what the guys had to say about knitting in general.

"My Grandmother taught me how to knit," said Anthony Anderson (K-ville, Transformers)

"I learned to knit in school," said Tim Daly. When asked if his wife knits he replied, "I'm the knitter in the family!"

"My Grandmother taught me how to knit...she used to make me sweaters. They were very itchy, but I wore them anyway because she made them for me. This is very cool," said Driton 'Tony' Dovantani of Dancing with the Stars.

"Are you knitting? That's HOT," said Sean Kanan of "The Bold and the Beautiful.

In addition, TV Stars snapped up over 100 of the featured knitting bags, which featured an embroidered silk taffeta bag with Lantern Moon straight needles, a Jimmy Beans Wool knitting pattern, a cotton/muslin screen printed accessory bag with various small knitting accessories including a sheep tape measure, bamboo crochet hook, or double pointed needles, Knitter's Little Helper, Soak Wash, Vogue Knitting, the Ultimate Knitting Book, and Knit1-Go Green.)

For more information and pictures of celebrities knitting, please call or visit www.JimmyBeansWool.com for about $200 each.

Founded in 2002 by Laura Zander, aka "Jimmy," Jimmy Beans Wool is both a bricks and mortar and Internet knitting superstore, offering knitters worldwide a comprehensive selection of the finest yarns and knitting supplies along with the latest fashion trends. With customers from Los Angeles to Uzbekistan and all points in between, Jimmy Beans Wool has successfully created an international knitting community comparable to that of the local yarn store, and is the resource for knitters looking for inspiration, instructions and project help. Headquartered in Reno, NV, the store was recently the subject of a small business profile in Fortune Small Business (July/August 2007)