FOR IMMEDIATE RELEASE:
Twenty-four days of knitting with Joji Locatelli and Jimmy Beans Wool!
Reno, Nev. - September 5, 2018 -Crafting season is upon us and this year for Jimmy Beans Wool's third annual Craftvent Calendar, Joji Locatelli has designed a knitted wrap that is sure to impress friends and family during the holiday season.
In addition to bringing on knitting celebrity Joji Locatelli as the Craftvent designer, Jimmy Beans has made two other big moves this year: they have included almost twice as much yarn compared to previous years; and they have focused on supporting women owned businesses. Each product/brand featured within the 24 day Advent style calendar contains contents created by women owned & operated companies, including: Namaste, SmartStix, Madelinetosh, Lorna's Laces, Anzula Luxury Fibers, and Fairmount Fibers (Manos Del Uruguay), La Bien Aimee, and Hedgehog Fibres. "As a woman - and a business owner for the last 16 years - I can tell you without a doubt that Jimmy Beans wouldn't be here without the constant, never-ending support of fellow female business owners. This year, we made a conscious effort to celebrate and support some of our old - and new - friends in the industry," said owner of Jimmy Beans Wool, Laura Zander.
This year also marks the first year in which the Jimmy Beans Craftvent Calendar will be available in a crochet version. Linda Dean, president of the Crochet Guild of America, has designed this year's crocheted version. "I learned and was addicted to crochet for many, many years before i learned to knit... and am excited to get back to my roots this holiday season with a group of fellow crocheters," said Zander.
Jimmy Beans Wool Craftvent Calendar is now on sale. The 24-day knit-along begins on December 1 and ends on December 24 so that knitters and crocheters alike will have a project finished just in time for Christmas day. The calendar itself is a box of 24 small boxes, each one containing yarn or a notion to create a unique, hand-crafted gift for yourself or for a loved one.
About Joji Locatelli: Joji Locatelli is an Argentine knitwear designer and creator of many designs frequently featured on the Ravelry "Hot Right Now" list, such as "Fading Point", "Starting Point", and the "3 Color Cashmere Cowl".
About Crochet Guild of America: The Crochet Guild of America is the only national organization dedicated to the craft of crochet. CGOA provides the opportunity for over 3,000 members to learn more about crochet, be inspired by innovative designs, and connect with other passionate crocheters.
About Jimmy Beans Wool: At the downturn of the dotcom boom, former Silicon Valley engineers Laura and Doug Zander moved to the mountains and opened up a tiny yarn shop in Truckee, California. Jimmy, as Laura is lovingly known, sold coffee alongside the wool (hence the Beans in the name) and Jimmy Beans Wool was born. In 2004, the company settled down in Reno, Nevada where they currently reside today. They occupy an expansive 20,000 sq. ft. warehouse, are considered one of the country's leading destination yarn shops, employ 35 team members, and have built a loyal following and impressive online presence. Along with yarn, Jimmy Beans also provides consumers the most innovative crafting accessories including their patent pending Jimmy's SmartStix, plus hooks, needles, and notions, books and patterns, and monthly yarn subscription services. They also host an annual knitting and crochet retreat and monthly Sip and Shop events in their retail store.
Jimmy Beans Wool has been named one of the '5,000 fastest growing companies in the US' by Inc. Magazine and has been a five time recipient of the BizRate 'Circle of Excellence' award. Laura has made her mark in the crafting world with features in Forbes Magazine and The New York Times, writing several books including Stitch Red, Knit Red, and Sew Red to promote awareness around heart disease, has given a TED talk about entrepreneurship and growing a successful business, and being invited to present at the White House, just to name a few. In 2018, Jimmy Beans Wool purchased Namaste Bags and Accessories, revamping the brand and relaunching the line with maker specific features and in 2019, Jimmy Beans Wool acquired dellaQ, adding the knitting and sewing specific bags to their growing family of brands. Jimmy Beans aims to motivate their customers, vendors, and employees to care, connect, and create so that the craft and industry as a whole can continue to flourish. For more information, visit JimmyBeansWool.com.