Why Just Wear Red, When You Can Knit Red?

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Reno, NV, January 21, 2008: An on-line yarn store and yarn distributors unite to fight heart disease.

On-line knitters around the world join Jimmy Beans Wool to knit red for heart disease.

Inspired by the enthusiastic response generated by the pink celebrity scarf kit for Breast Cancer Awareness Month, Jimmy Beans Wool features a red shawl kit in honor of American Heart Month, February 2008.

"The response to these kits from the on-line knitting community has been amazing." said Laura Zander, owner, Jimmy Beans Wool.

$8 of each shawl proceeds will be donated to Go Red For Women program, a national movement founded by the American Heart Association to help fight back against the No. 1 killer of American women http://www.goredforwomen.org.

According to the AHA, 1 in 4 women will die of heart disease. Many women remain unaware of the potential risk factors of high blood pressure and high cholesterol. The AHA has partnered with several national health organizations to raise heart disease awareness. National Wear Red Day started in 2002 encouraging people to wear red in support of women's heart disease awareness.

The shawl's materials reflect a global perspective including kettle dyed yarns from Uruguay and hand-dyed yarns from Montana. The distributors supplying the yarn range from a large manufacturer in Washington to a Pennsylvania co-op supporting working families in Uruguay. While designing the kit, Laura Zander, owner, persuaded all six yarn distributors to contribute a portion of their proceeds to The Heart Truth.

"I'm impressed that such a diverse group of businesses were so supportive of this project." said Zander.

Founded in 2002 by Laura Zander, Jimmy Beans Wool has been actively rallying the knitting community in support of charities including Stitches from the Heart and Young Women United Against Breast Cancer. Headquartered in Reno, NV, Jimmy Beans Wool maintains both a storefront and an Internet presence, providing knitters from Chicago to Uzbekistan fine yarn and project support.
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