Exclusive New Book, Knit Red, Sizzles with Celebrity Designs, Style and Soul While Drawing Awareness to Heart Disease

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Reno, Nev. (April 19, 2012) - Knit Red, authored by Laura Zander, owner of leading online yarn and fabric retailer, Jimmy Beans Wool is the first book of its kind in the Needlearts industry to mix style and soul with essential heart health education for women and draw awareness to the #1 killer of women in the United States, heart disease.

Knit Red (Sixth&Spring Books, June 2012, 144pp, hardcover, ISBN 978-1-936096-42-8) features 30 eye-catching, heart health-inspired red garment and accessory patterns from industry greats such as Jared Flood, Norah Gaughan, Debbie Bliss, Kim Hargreaves, Deborah Norville, Nicky Epstein and more. A bonus pattern for a knit version of The Heart Truth's Red Dress logo, the "Mini Red Dress," is also included.

In addition to garments and patterns, the designers share their personal experiences with heart disease and tips on how they stay heart healthy. There is also an entire section dedicated to heart-healthy living, complete with information, tips, resources and recipes supplied by the U.S. Department of Health and Human Services Office on Women's Health, National Heart Lung and Blood Institute (NHLBI) and NHLBI's campaign--The Heart Truth®.

"Heart disease is the number one killer of women in the United States and the Needlearts industry is made up of 98% women, so we need to draw attention to this deadly illness and help make the fiber community and women everywhere aware of their risks and informed on how to lead healthier lives," said Laura Zander. "What better way to do this than with a gorgeous, informative book that women can enjoy and reference for years to come."

Knit Red is one of many unique Stitch Red products created by numerous manufacturers and designers in the Needlearts industry to raise awareness of heart disease in women. The book will retail for $19.95 and a portion of its proceeds will benefit the Foundation for the National Institutes of Health in support of The Heart Truth®, a national awareness campaign for women about heart disease, sponsored by the NHLBI.

For more information about Knit Red and/or to request an interview with author, Laura Zander, please call 775-857-1320, email kaity@jimmybeanswool.com or visit http://stitchred.com/knitRedBook.asp.

Knit Red Featured Designers
Debbie Bliss, Nicky Epstein, Jared Flood, Kieran Foley, Norah Gaughan, Jeanne Giles, Tanis Gray, Cornelia Tuttle-Hamilton, Kim Hargreaves, Sarah Hatton, Kristen Ashbaugh-Helmreich, Kit Hutchin, Lindsey Jacobellis, Daniela Johannsenova, Andrea Jurgrau, Barry Klein, Maie Landra, Cecily Glowik MacDonald, Deborah Newton, Ann Norling, Deborah Norville, Melissa Morgan-Oakes, Michele Rose Orne, Iris Schreier, Diane Soucy, Debbie Stoller, Martin Storey, Amy Swenson, Ysolda Teague and Barbara Venishnick.

About Jimmy Beans Wool
Jimmy Beans Wool is a yarn and fabric retailer offering knitters, crocheters and sewers worldwide a comprehensive selection of the finest yarns and fabrics along with the latest fashion trends. As a market leader in its multi-billion dollar industry, Jimmy Beans Wool takes an innovative, unparalleled approach to marketing. It is the first-ever official yarn, knitting and crochet supplier to U.S. Snowboarding and U.S. Freeskiing and is responsible for the national industry-wide Stitch Red campaign against heart disease in women. The store has been awarded an excellent rating from StellaService for its outstanding customer service reputation and has been named three times to the Inc. 5000, Inc. Magazine's List of Fastest Growing Private Companies in the U.S. It has also been featured on CNN, NPR, Forbes and in the New York Times.

About Vogue Knitting & Sixth&Spring Books
Vogue Knitting is the flagship magazine of SoHo Publishing Co. For thirty years, Vogue Knitting has set the bar for knitting, working with the biggest and most talented names in fashion today. Led by Editorial Director Trisha Malcolm, Vogue Knitting is published five times per year. Sixth&Spring Books, the book publishing imprint of SoHo Publishing, publishes approximately 20 new knitting, crochet, sewing, crafts, and lifestyle titles each year, and has a backlist of more than 100 titles.

About The Heart Truth® Campaign
The Heart Truth® is a national awareness campaign for women about heart disease and is sponsored by the NHLBI, part of the National Institutes of Health, U.S. Department of Health and Human Services (HHS). Through the campaign, the NHLBI leads the nation in a landmark heart health awareness movement that is being embraced by millions who share the common goal of better heart health for all women.

The centerpiece of The Heart Truth is the Red Dress, which was introduced as the national symbol for women and heart disease awareness in 2002 by the NHLBI. The Red Dress reminds women of the need to protect their heart health, and inspires them to take action. To learn more, visit www.hearttruth.gov.

® The Heart Truth and The Red Dress are registered trademarks of HHS. Participation by Jimmy Beans Wool and Stitch Red partners does not imply endorsement by HHS/NIH/NHLBI.
 
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