The colors are very bright and the yarn is fun to knit. It's kind of like a chenille yarn bonded to a nylon tape. One skein made a good-sized cowl. Definitely try it if you like to make a bold statement - the colors are not for the faint of heart.
I do love the free scarf pattern but I wanted to try something else with the yarn. I thought I would braid 3 skeins together and make a long, long scarf, but the yarns kept getting tangled and I could see that the resulting braid would not be very substantial. Next I tried a basic K1P1 ribbed scarf/cowl but ended up ripping it out - would have been like wearing a rug around my neck. I ended up using the free scarf pattern but with 2 skeins and making it into a cowl. You need the YO holes in the pattern to make the most of the softness of the yarn. It will be really cosy in the winter weather. And the colors are fabulous! The yarn is very striking, no doubt about it.